Promotions & Activations

101.7 THE BULL STREET TEAM SOCIAL CONTENT

The Bull Banks on Morgan Wallen

Morgan Wallen played three sold-out shows at Fenway Park (August 16–18). Over that stretch, the 101.7 The Bull team owned the street with on-the-ground fan coverage and same-day social content — driving major engagement and a sharp jump in the station's ratings share with young adults the following week.

2.1M+

Social Video Views

273K+

Engagements

2.5 → 6.4

P18–34 Share, Week-Over-Week

Campaign recap slide: The Bull Banks on Morgan Wallen — 2.1M+ social video views, 273K+ engagements, average share more than doubled with persons 18-34

The Bull In Action

101.7 The Bull owned the streets and social when Morgan Wallen came to town. We broadcasted live and hit the streets with upgrades to give listeners access to the biggest show of the summer!

Morgan Wallen At Fenway

In the moment social content from the show that helped drive social metrics and used on-air after the show to recap.

MORE HIGHLIGHTS

Promotions & Activations

10K Kick Challenge

101.7 The Bull's 10K Kick Challenge. Afternoon host Brandon Clay and our station mascot (Brandon's brother Luke) visited the biggest high school football games and gave students the chance to kick a field goal to win their portion of $10,000!

Mikey Kicks for $10,000!

More from 101.7 The Bull's 10K Kick Challenge tour of high school football games.

Snow Dive

Kiss 95.7 brought excitement and foot traffic back to the mall with the Snow Dive. This activation was a huge hit with listeners and clients. Snow Dive was recognized as Best Promotion at the 2025 Connecticut Broadcaster Awards!

Front Row Friday — Post Malone & Jelly Roll

Country 92.5 and Kiss 95.7 partnered for a series of Front Row Friday events leading up to the biggest concerts in CT. Listeners qualified to get into the party on-air and joined us for a live broadcast for the chance to win front row tickets to the show!